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“Small Business Management” is a 98 page ecourse or ebook that is designed for business owners and managers who want to make more profits and run their business more smoothly and effectively.

“Small Business Management” will enable you to run your business like a successful entrepreneur, making more profits whilst managing your costs. It covers how to manage your staff more effectively and will enable you to finally gain control over your business.

 

Contents

Introduction

1-What Not To Do

Lose Sight of Your Goal

Make Mistakes

Compete for the Same Customers in the Same Way

Expect Too Much From Your Employees

Concentrate on the Sale

Systems of Management

2-Leadership

What Makes a Good Boss?

Assigning Responsibilities

Business Teams

Communication

Tips for Employers

Men versus Women

Delegation

Building a Cohesive Company Culture

Motivating Employees

Employee Benefits

Dealing With the Problem Employee

Invest Your Time

Motivation

Isolation

Attitude

Accountability

3-Human Resources

Hiring New Employees

Interview Tips

Legal Requirements

4- Operating Reports

Cash Flow

Reading Financial Statements

What are Financial Statements?

Balance Sheets

Income Statements

Cash Flow Statements

Operating Activities Investing Activities

Financing Activities

Financial Statement Ratios and Calculations

5- Marketing and Sales

Customer Service

Tips for Teaching Top-Notch Customer Service

Keeping Customers for Life

Dealing with Angry Customers

What Not to Say

Solving Problems

6- Evaluating Your Management Structure

In Case of Emergency

Worst Case Scenario

Emergency Action Plan

Be Prepared

Getting Back to Work

7- Growing Your Business

Open Another Location

Create Franchise Opportunities

License Your Product

Alliances or Partnerships

Diversification

Look for New Markets

Government Contracts

Mergers or Acquisitions

Expand Globally

Internet Sales

Top 10 Tips for Using Email Marketing:

Shooting for the Stars

Guidelines for Small Business Success

Index

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